Roblox revenue rises 36% Y/Y, but young North Americans see falling per-hour monetisation

Major growth continues at Roblox with hours engaged, average DAUs, average MUPs and revenue all on the rise in Q2 2026.

The platform saw 29 billion hours of engagement, up 5% year-over-year, with DAUs up 10% to 123 million. Average MUPs saw an even greater increase, up 15% to 27m during the quarter.

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